Großweischede, Markus:
Category Management aus Sicht der Lieferanten des Lebensmitteleinzelhandels
In: Prozessmanagement im vertikalen Marketing : Efficient Consumer Response (ECR) in Konsumgüternetzen / Ahlert, Dieter; Borchert, Stefan (Eds.). - Berlin: Springer, 2000, pp. 159 - 192
2000book article/chapter in collection
EconomicsFaculty of Business Administration and Economics » Business Administration » Marketing and Trade
Title in German:
Category Management aus Sicht der Lieferanten des Lebensmitteleinzelhandels
Author:
Großweischede, Markus
Language of text:
German
Appears in
Prozessmanagement im vertikalen Marketing : Efficient Consumer Response (ECR) in Konsumgüternetzen
Editor:
Ahlert, Dieter;Borchert, Stefan
Place of publication:
Berlin
Publisher:
Springer
Year of publication:
2000
in:
pp. 159 - 192
ISBN
3-540-67692-9
Library shelfmark:
QDH5277