Großweischede, Markus:
Collaborative Category Management on the Internet - Basics to Create and Manage Consumer-Focused Assortments in Online-Shops
In: Collaborative Customer Relationship Management : Taking CRM to the Next Level / Kracklauer, Alexander H.; Mills, D. Quinn; Seifert, Dirk (Eds.). - Heidelberg: Springer, 2004, pp. 229 - 253
2004book article/chapter in collection
EconomicsFaculty of Business Administration and Economics » Business Administration » Marketing and Trade
Title in German:
Collaborative Category Management on the Internet - Basics to Create and Manage Consumer-Focused Assortments in Online-Shops
Author:
Großweischede, Markus
Language of text:
German