Informations- und Entscheidungsverhalten der Kunden von Multichannel-Retailern
In: Handbuch Multi-Channel-Marketing / Wirtz, B. (Eds.). - Wiesbaden: Gabler, 2007, pp. 81 - 102
2007book article/chapter in collection
EconomicsFaculty of Business Administration and Economics » Business Administration » Marketing and Trade