Kautonen, Teemu; Karjaluoto, Heikki; Jayawardhena, Chanaka; Kuckertz, Andreas:
Permission-based mobile marketing and trust in selected European markets
In: Journal of Systems and Information Technology, Vol. 9 (2007), No. 2, pp. 104 - 123
2007article/chapter in journal
Economics
Title:
Permission-based mobile marketing and trust in selected European markets
Author:
Kautonen, Teemu;Karjaluoto, Heikki;Jayawardhena, Chanaka;Kuckertz, Andreas
Year of publication:
2007
Appears in
Journal of Systems and Information Technology
in:
Vol. 9 (2007), No. 2, pp. 104 - 123