Karjaluoto, Heikki; Jayawardhena, Chanaka; Kuckertz, Andreas; Kautonen, Teemu:
Sources of trust in permission-based mobile marketing: a cross-country comparison
In: Trust and New Technologies: Marketing and Management on the Internet and Mobile Media / Kautonen, Teemu; Karjaluoto, Heikki (Eds.). - Cheltenham: Edward Elgar, 2008, pp. 165 - 181
2008book article/chapter in collection
Economics
Title:
Sources of trust in permission-based mobile marketing: a cross-country comparison
Author:
Karjaluoto, Heikki;Jayawardhena, Chanaka;Kuckertz, Andreas;Kautonen, Teemu
Appears in
Trust and New Technologies: Marketing and Management on the Internet and Mobile Media
Editor:
Kautonen, Teemu;Karjaluoto, Heikki
Place of publication:
Cheltenham
Publisher:
Edward Elgar
Year of publication:
2008
in:
pp. 165 - 181