Jayawardhena, Chanaka; Kuckertz, Andreas; Karjaluoto, Heikki; Kautonen, Teemu:
Antecedents to permission based mobile marketing: An initial examination
In: European Journal of Marketing, Vol. 43 (2009), No. 3/4, pp. 473 - 499
2009article/chapter in journal
Economics
Title:
Antecedents to permission based mobile marketing: An initial examination
Author:
Jayawardhena, Chanaka;Kuckertz, Andreas;Karjaluoto, Heikki;Kautonen, Teemu
Year of publication:
2009