Kern, Dagmar; Marshall, Paul; Hornecker, Eva; Rogers, Yvonne; Schmidt, Albrecht:
Enhancing Navigation Information with Tactile Output Embedded into the Steering Wheel
In: Pervasive Computing : Proceedings / Tokuda, Hideyuki; Beigl, Michael; Friday, Adrian; Bernheim Brush, A. J.; Tobe, Yoshito (Hrsg.). - 7th International Conference, Pervasive 2009, Nara, Japan, May 11-14, 2009 - Berlin: Springer, 2009 - (Lecture Notes in Computer Science ; 5538), S. 42 - 58
2009Buchaufsatz/Kapitel in TagungsbandOpen Access
InformatikWirtschaftswissenschaftenFakultät für Wirtschaftswissenschaften » Fachgebiet Informatik » Pervasive Computing
Titel in Englisch:
Enhancing Navigation Information with Tactile Output Embedded into the Steering Wheel
Autor*in:
Kern, DagmarUDE
LSF ID
49374
Sonstiges
der Hochschule zugeordnete*r Autor*in
;
Marshall, Paul;Hornecker, Eva;Rogers, Yvonne;Schmidt, AlbrechtUDE
LSF ID
49166
ORCID
0000-0003-3890-1990ORCID iD
Sonstiges
der Hochschule zugeordnete*r Autor*in
Open Access?:
Open Access
Scopus ID
Sprache des Textes:
Englisch
Schlagwort, Thema:
Navigation System; Vibration Signal; Audio Signal; Tactile Information; Steering Wheel

Abstract in Englisch:

Cars are ubiquitous and offer large and often highly visible surfaces that can be used as advertising space. Until now, advertising in this domain has focused on commercial vehicles, and advertisements have been painted on and were therefore static, with the exception of car-mounted displays that offer dynamic content. With new display technologies, we expect static displays or uniformly-painted surfaces (e.g. onto car doors or the sides of vans and trucks) to be replaced with embedded dynamic displays. We also see an opportunity for advertisements to be placed on non-commercial cars: results of our online survey with 187 drivers show that more than half of them have an interest in dis-playing advertising on their cars under two conditions: (1) they will receive financial compensation, and (2) there will be a means for them to influence the type of advertisements shown. Based on these findings, as well as further inter-views with car owners and a car fleet manager, we discuss the requirements for a context-aware advertising platform, including a context-advertising editor and contextual content distribution system. We describe an implementation of the system that includes components for car owners to describe their preferences and for advertisers to contextualize their ad content and distribution mechanism.