International brand management of Chinese companiescase studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Heidelberg: Physica-Verl., 2008
(Contributions to economics)
2008book
Economics
Title:
International brand management of Chinese companiescase studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Author:
Bell, Sandra
Place of publication:
Heidelberg
Publisher:
Physica-Verl.
Year of publication:
2008
Extent:
X, 369 S. : Ill., graph. Darst., Kt.
ISBN
Library shelfmark:
Note:
Zugl. Duisburg, Essen, Univ., Diss., 2007