Karjaluoto, Heikki; Jayawardhena, Chanaka; Kuckertz, Andreas; Kautonen, Teemu:
Sources of trust in permission-based mobile marketing: a cross-country comparison
In: Trust and New Technologies: Marketing and Management on the Internet and Mobile Media / Kautonen, Teemu; Karjaluoto, Heikki (Hrsg.). - Cheltenham: Edward Elgar, 2008, S. 165 - 181
2008Buchaufsatz/Kapitel in Sammelwerk
Wirtschaftswissenschaften
Titel:
Sources of trust in permission-based mobile marketing: a cross-country comparison
Autor*in:
Karjaluoto, Heikki;Jayawardhena, Chanaka;Kuckertz, Andreas;Kautonen, Teemu