Linking multi-channel customer behavior with shopping motives : An empirical investigation of a German retailer
In: Journal of Retailing and Consumer Services, Vol. 15 (2008), No. 6, pp. 452 - 468
2008article/chapter in journal
EconomicsFaculty of Business Administration and Economics » Business Administration » Marketing and Trade
Related: 1 publication(s)
Title in German:
Linking multi-channel customer behavior with shopping motives : An empirical investigation of a German retailer
Author:
Schröder, HendrikUDE
;Zaharia, SilviaUDE
- GND
- 132171503
- LSF ID
- 50325
- ORCID
-
0000-0003-0118-2742
- Other
- connected with university
Year of publication:
2008
Language of text:
English
Type of resource:
Text