Gerpott, Torsten J.; Berg, Sabrina:
Adoption of location-based service offers of mobile network operators : An empirical study of German consumers
In: 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable : (ICMB-GMR 2010) - Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR); 13 - 15 June 2010; Athens, Greece - Piscataway, NJ: IEEE, 2010, pp. 154 - 160
2010book article/chapter in Proceedings
EconomicsMercator School of Management - Faculty of Business Administration » Strategic and Telecommunications Management
Related: 1 publication(s)
Title in English:
Adoption of location-based service offers of mobile network operators : An empirical study of German consumers
Author:
Gerpott, Torsten J.UDE
LSF ID
48740
Other
connected with university
;Berg, Sabrina
DOI
10.1109/icmb-gmr.2010.33
IEEE ID
5494806
Scopus ID
77954924251
Language of text:
English
Appears in
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable : (ICMB-GMR 2010)
Conference
Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR); 13 - 15 June 2010; Athens, Greece
Place of publication:
Piscataway, NJ
Publisher:
IEEE
Year of publication:
2010
in:
pp. 154 - 160
ISBN
9780769540849
Keyword, Topic:
Acceptance ; Data security ; Location-based services ; Perceived usefulness ; User study