Lohmann, Steffen; Ziegler, Jürgen; Tetzlaff, Lena:
Comparison of Tag Cloud Layouts: Task-Related Performance and Visual Exploration
In: Human-Computer Interaction - INTERACT 2009 / Gross, Tom; Gulliksen, Jan; Kotzé, Paula; Oestreicher, Lars; Palanque, Philippe; Prates, Raquel Oliveira; Winkler, Marco (Hrsg.). - Berlin, Heidelberg: Springer, 2009, S. 392 - 404
2009Buchaufsatz/Kapitel in Sammelwerk
Informatik
Titel:
Comparison of Tag Cloud Layouts: Task-Related Performance and Visual Exploration
Autor*in:
Lohmann, SteffenUDE
LSF ID
47893
Sonstiges
der Hochschule zugeordnete*r Autor*in
;
Ziegler, JürgenUDE
GND
1015876811
LSF ID
3881
ORCID
0000-0001-9603-5272ORCID iD
Sonstiges
der Hochschule zugeordnete*r Autor*in
;
Tetzlaff, Lena

Abstract:

Tag clouds have become a popular visualization and navigation interface on the Web. Despite their popularity, little is known about tag cloud perception and performance with respect to different user goals. This paper presents results from a comparative study of several tag cloud layouts. The results show differences in task performance, leading to the conclusion that interface designers should carefully select the appropriate tag cloud layout according to the expected user goals. Furthermore, the analysis of eye tracking data provides insights into the visual exploration strategies of tag cloud users.