International Marketing Standardization and Financial Performance of Mobile Network Operators : An Empirical Analysis
In: Schmalenbach Business Review, Vol. 57 (2005), No. 3, pp. 198 - 228
Title in English:
International Marketing Standardization and Financial Performance of Mobile Network Operators : An Empirical Analysis
Author:
Gerpott, Torsten J.UDE
- LSF ID
- 891
- Other
- connected with university
Year of publication:
2005
Language of text:
English
Appears in
Title in English (abbreviated):
Schmalenbach Bus Rev
Place of publication:
Berlin
Publisher:
Springer
in:
Vol. 57 (2005), No. 3, pp. 198 - 228
ISSN
ISSN
ZDB ID