Linking multi-channel customer behavior with shopping motives : An empirical investigation of a German retailer
In: Journal of Retailing and Consumer Services, Vol. 15 (2008), No. 6, pp. 452 - 468
2008article/chapter in journal
EconomicsFaculty of Business Administration and Economics » Business Administration » Marketing and Trade
Related: 1 publication(s)
Title in German:
Linking multi-channel customer behavior with shopping motives : An empirical investigation of a German retailer
Author:
Year of publication:
2008
Language of text:
English