Competitive pricing on online markets : A literature review
In: Journal of Revenue and Pricing Management, Vol. 21 (2022), No. 6, pp. 596 - 622
2022article/chapter in journalOA Hybrid
EconomicsFaculty of Business Administration and Economics
Related: 1 publication(s)
Title in English:
Competitive pricing on online markets : A literature review
Author:
Year of publication:
2022
Open Access?:
OA Hybrid
Web of Science ID
Language of text:
English
Appears in
Title in English (abbreviated):
J Revenue Pricing Manag
Place of publication:
Berlin
Publisher:
Springer
in:
Vol. 21 (2022), No. 6, pp. 596 - 622
ISSN
ISSN
ZDB ID
Keyword, Topic:
Competition; Competitive pricing; Dynamic pricing; e-commerce; e-tail; Online markets
Abstract in English:
Past reviews of studies concerning competitive pricing strategies lack a unifying approach to interdisciplinarily structure research across economics, marketing management, and operations. This academic void is especially unfortunate for online markets as they show much higher competitive dynamics compared to their offline counterparts. We review 132 articles on competitive posted goods pricing on either e-tail markets or markets in general. Our main contributions are (1) to develop an interdisciplinary framework structuring scholarly work on competitive pricing models and (2) to analyze in how far research on offline markets applies to online retail markets.