Gerpott, Torsten; Rams, Wolfgang; Schindler, Andreas:
Customer retention, loyalty and satisfaction in the German mobile cellular telecommunications market
In: Telecommunications Policy, Band 25 (2001), S. 249 - 269
2001Artikel/Aufsatz in ZeitschriftWirtschaftswissenschaften
Titel:
Customer retention, loyalty and satisfaction in the German mobile cellular telecommunications market
Autor(in):
Gerpott, TorstenLSF; Rams, Wolfgang; Schindler, Andreas
Erscheinungsjahr
2001