Schröder, Hendrik; Groth, Frank; Mennenöh, Julian:
Eye-Tracking im Einzelhandel : Ein Leitfaden für die Blickaufzeichnung
In: Marketing Review St. Gallen, Vol. 25 (2008), No. 6, pp. 38 - 43
2008article/chapter in journal
EconomicsFaculty of Business Administration and Economics » Business Administration » Marketing and Trade
Title in German:
Eye-Tracking im Einzelhandel : Ein Leitfaden für die Blickaufzeichnung
Author:
Schröder, HendrikUDE
GND
131447351
LSF ID
5212
Other
connected with university
;Groth, Frank;Mennenöh, JulianUDE
LSF ID
47337
Other
connected with university
Year of publication:
2008
DOI
10.1007/s11621-008-0106-y
Language of text:
German
Appears in
Marketing Review St. Gallen
Place of publication:
Wiesbaden
Publisher:
Gabler
in:
Vol. 25 (2008), No. 6, pp. 38 - 43
ISSN
1865-7516 Show availability online & print
ISSN
1865-6544 Show availability online & print
ZDB ID
2425938-X