Schmidt, Albrecht; Alt, Florian; Holleis, Paul; Müller, Jörg; Krüger, Antonio:
Creating log files and click streams for advertisements in physical space
In: Proceedings of the 10th International Conference on Ubiquitous Computing - UbiComp '08; 21.-24.09.2008; Seoul, Korea - 2008
2008book article/chapter in Proceedings
Computer ScienceEconomicsFaculty of Business Administration and Economics » Computer Science » Pervasive Computing
Title in English:
Creating log files and click streams for advertisements in physical space
Author:
Schmidt, AlbrechtUDE
LSF ID
49166
ORCID
0000-0003-3890-1990ORCID iD
Other
connected with university
;Alt, FlorianUDE
LSF ID
49732
Other
connected with university
;Holleis, Paul;Müller, Jörg;Krüger, Antonio
WWW URL:
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.560.37&rep=rep1&type=pdf
Language of text:
English
Appears in
Proceedings of the 10th International Conference on Ubiquitous Computing
Conference
UbiComp '08; 21.-24.09.2008; Seoul, Korea
Year of publication:
2008
Keyword, Topic:
Outdoor advertising; tracking; targeted advertising; interac-tive billboards; public displays