Gerpott, Torsten J.; Berg, Sabrina:
Adoption of location-based service offers of mobile network operators : An empirical study of German consumers
In: 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable : (ICMB-GMR 2010) - Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR); 13 - 15 June 2010; Athens, Greece - Piscataway, NJ: IEEE, 2010, S. 154 - 160
2010Buchaufsatz/Kapitel in Tagungsband
WirtschaftswissenschaftenMercator School of Management - Fakultät für Betriebswirtschaftslehre » Unternehmens- und Technologieplanung / Telekommunikationswirtschaft
Damit verbunden: 1 Publikation(en)
Titel in Englisch:
Adoption of location-based service offers of mobile network operators : An empirical study of German consumers
Autor*in:
Gerpott, Torsten J.UDE
LSF ID
48740
Sonstiges
der Hochschule zugeordnete*r Autor*in
;Berg, Sabrina
DOI
10.1109/icmb-gmr.2010.33
IEEE ID
5494806
Scopus ID
77954924251
Sprache des Textes:
Englisch
Erschienen in
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable : (ICMB-GMR 2010)
Konferenz
Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR); 13 - 15 June 2010; Athens, Greece
Erscheinungsort:
Piscataway, NJ
Verlag:
IEEE
Erscheinungsjahr:
2010
in:
S. 154 - 160
ISBN
9780769540849
Schlagwort, Thema:
Acceptance ; Data security ; Location-based services ; Perceived usefulness ; User study