Communicating sustainable logistics innovations to various consumer groups
In: Innovative Logistics Services and Sustainable Lifestyles : Interdependencies, Transformation Strategies and Decision Making - Cham: Springer, 2019, S. 115 - 139
2019Buchaufsatz/Kapitel in SammelwerkClosed access
Allgemeines, SonstigesForschungszentren » Zentrum für Logistik und Verkehr (ZLV)
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Titel in Englisch:
Communicating sustainable logistics innovations to various consumer groups
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Closed access
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Sprache des Textes:
Englisch
Schlagwort, Thema:
Communication scenarios ; Communication strategies on sustainable logistics innovations ; Consumer groups ; Consumer lifestyles and behavior ; Sustainable logistics button ; Target group specific patterns