Exploring price tolerance in online retail : A comparative analysis of price comparison website use and repeat purchases
In: Electronic Commerce Research (2023), in press
2023Artikel/Aufsatz in ZeitschriftOA Hybrid
WirtschaftswissenschaftenFakultät für Wirtschaftswissenschaften » Fachgebiet Betriebswirtschaftslehre
Damit verbunden: 1 Publikation(en)
Titel in Englisch:
Exploring price tolerance in online retail : A comparative analysis of price comparison website use and repeat purchases
Autor*in:
Erscheinungsjahr:
2023
Open Access?:
OA Hybrid
Web of Science ID
Scopus ID
Notiz:
in press
Sprache des Textes:
Englisch
Erschienen in
Titel in Englisch (abgekürzt):
Electron. Commer. Res.
Erscheinungsort:
Dordrecht
Verlag:
Springer Science+Business Media B.V.
in:
in press
ISSN
ISSN
ZDB ID
Ressourcentyp:
Text
Schlagwort, Thema:
Customer relationship ; E-commerce ; Online retailing ; Price comparison websites ; Price tolerance ; Repeat purchase behavior
Ressourcentyp:
Text
Abstract in Englisch:
The present empirical study is the first research to examine how the price tolerance of online buyers correlates with price comparison website (PCW) usage and customer relationship status (CRS). Longitudinal sales data of power tools and household appliances in 8,097 transactions from a German online shop and scraped PCW price data over a 6-months period in 2021 are used for the analysis. Consumer demand falls on average by around 80% per less favorable PCW rank. In addition, PCW (new) customers show significantly less price tolerance than organic (existing) customers. A small but significant interaction effect induces that the correlation of CRS and price tolerance is stronger for organic than for PCW customers.